PAGE CONTENTS
Objectives
The aim of Project Indigo (Integrated Digital Overlay) is to develop the next generation of technology for satellite-delivered video programming and data for Enterprise and Broadcast customers. In the Enterprise market, Indigo intends to develop a digital signage (DS) product suite to enable customers to use the Captive Audience Networking (CAN) medium. This demands innovation in the central distribution hub, remote-end equipment and distribution. In the Broadcast market (including direct-to-home (DTH)), Kingston inmedia intends to create its Next Generation Playout (NGP) product set requiring work to define and optimise media ingest, digital asset management and distribution.
In Phase A of Indigo, the partners will:
- Establish the business drivers for NGP and CAN, aligning technology developments to the priorities of customer demand;
- Establish a high-level design architecture for a Next Generation Playout suite capable of supporting CAN and DTH;
- Implement and trial elements of the overall system, using end-customers for CAN, identifying both shortfalls and development opportunities;
- By trialling elements of NGP and CAN, de-risk the technical designs of future enterprise-scale implementations of the NGP and CAN architectures;
- Support ESA objectives by offering services that will create a strong demand for satellite-based multimedia CAN and DTH services.
Challenges
Competition from US service providers and manufactures is intense, and European service providers need to regain the initiative through highly innovative business and technology propositions. The market for CAN, as discussed elsewhere within this document, is rapidly evolving and market leaders are expected to become established within the next 6 to 12 months. The alarming characteristic of the CAN market is the number of networks that are being built without proven business models or reliable technical infrastructures – companies involved in this sector are motivated primarily by capture of market share, whatever the cost.
The CAN market, with its aggressive competition and short-term objectives needs to be the focus of Indigo Phase A. The playout market, with its slightly more relaxed timescales and mature market players, may be the focus of a possible subsequent Phase B. Fortunately, this also fits the investment profile required for Phase A and B as the playout technologies for DTH will require significantly more resources in order to achieve the necessary technical and business innovations.
Plan
In the first stage of Phase A of Indigo, the project teams from Kingston inmedia and ESYS will develop the Strategic Plan. Together with the User Requirements Document, which captures the features which the project teams intend to design and develop, these two elements form the basis of the Base Review Design milestone.
The second stage of the project starts with the architectural design definition stage for each of the ingest, digital asset management, reference client device and IP-AV distribution systems. This is forecast to be complete by the third week of January.
Current Status
Following a good launch at IBC and further successful client meetings, roll-out is above expectations for the first three sub-systems of Indigo Phase 2, namely the Remote Ingest, Remote Scheduling and Remote Playout and Distribution sub-systems.
However, further procurement delays hampered the build of Digital Archive, and the second Acceptance 2 milestone was put back to December 9th. However, the rest of the project has caught up, and Final Reports will be issued by the end of January 2005.